A new edition of the bestselling, comprehensive framework for understanding Asian branding strategies and Asian brands, including a user-friendly strategic model and examples of success stories and challenges. The author offers trusted insights, knowledge and perspectives supported by brand new research and case studies.

A Collection of Bahamian Inspired Recipes

A Second Appeal: A Consideration of Freedom and Social Justice engages in an analysis of the ideals of freedom and social justice. It does so with an eye towards the development of universally applicable concepts of each. Rolle examines the work of David Walker, author of Appeal to the Colored Citizens of the World, who, in his own writing, appeals to the slave to embrace a particular theologically based understanding of freedom and participate in insurrectionist activities to overthrow slavery. A Second Appeal considers whether Walker was mistaken in his conception of freedom or merely constrained by the very particular time and circumstances in which he was writing. Rolle's work asserts the goal-oriented concept of freedom that shapes David Walker's Appeal is not sufficient for current concerns. A Second Appeal prompts readers to rethink these ideals.

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands